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ZEGO revamps energy bars packaging

FBR Staff Writer Published 27 February 2014

Snack manufacturer ZEGO has revamped packaging of next generation energy bars with real-time data, designed to improve food safety.


The packaging features a patent-pending QR-code system, which provides test results from the bar's batch, while showing measurable amounts of specific allergens.

The company's sunflower-seed-based bars are claimed to be formulated without the eight major food allergens, including nuts, soy, dairy, and gluten.

Consumers can scan the codes using their smartphones to see exactly the amount of a potential allergen might be in the bar's specific batch.

ZEGO co-founder Colleen Kavanagh said, "The ZEGO QR code allows consumers to have better control over their food safety."

ZEGO co-founder Jonathan Shambroom said that providing real-time data via a QR code not only informs and empowers purchasing choices, it also provides a mechanism for feedback, so consumers can tell manufacturers what matters most to them, and manufacturers can respond.

"While sample testing isn't a safety guarantee, our rigorous testing, transparency, and direct communication via our packaging will hopefully become the industry standard. We want our customers to enjoy the great taste of ZEGOs and great peace of mind."

Image: ZEGO's new packaging features a patent-pending QR-code system. Photo: courtesy of PRNewsFoto / ZEGO.