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Del Monte revamps packaging of food portfolio

FBR Staff Writer Published 24 September 2013

Del Monte Foods, a US-based producer, distributor and marketer of food products, has revamped packaging of its fruits, vegetables, and tomatoes in contributing to a healthy lifestyle.

The revamp takes shape across the company's portfolio, expressing the care Del Monte takes in cultivating its products.

It brings together Del Monte's fruit, vegetable, and tomato products under one unified design system, while addressing category dynamics around product segmentation and shopping behavior.

The new packaging features visuals fruits, vegetables and tomatoes picked from gardens and orchards and contain provenance highlights, including 'Grown in America,' 'California Tomatoes' and 'Northwest Pears.'

Del Monte Foods marketing vice-president Brian Ng said, "Del Monte's 100+ year old commitment to cultivating quality products for a healthier lifestyle will be more visually apparent than ever for our consumer."